Every community has a story to tell. During Hispanic Heritage Month, local television and radio broadcasters across the country are helping to tell those stories, celebrating the rich cultures and contributions of Hispanic Americans.

From highlighting Hispanic leaders to connecting families with important resources, broadcasters are demonstrating the power of local storytelling in the lives of their viewers and listeners. For Spanish-language broadcasters, that connection runs especially deep. These stations serve as trusted voices and provide their audiences a vital link to the community.

While national initiatives bring widespread attention to Hispanic Heritage Month, local broadcasters are making a meaningful impact in the communities they serve.

• NBCUniversal and Telemundo launched “Juntos Imparables / All Together Better,” a bilingual, multiplatform campaign celebrating the “experiences that bring people together.” Telemundo programming marked the month with special interviews, profiles and segments celebrating Hispanic achievement, entrepreneurship, traditions and community, and NBCUniversal Local’s Telemundo and NBC stations recognized the month through local programming, editorial coverage and community events.
• TelevisaUnivision’s Univision Contigo: Creciendo Tu Negocio brought Hispanic entrepreneurship to Washington, D.C., connecting business owners with members of Congress and creating a space to share the experiences behind their businesses.
• iHeartMedia is celebrating Hispanic voices and storytelling through its My Cultura initiative, highlighting Latino creators. Through conversations about culture, family and music, the initiative reinforces the importance of authentic storytelling.
• Local stations from Graham Media Group’s WSLS in Roanoke, Va., to Nexstar-owned KGET in Bakersfield, Calif. – and all across the country in between – are amplifying issues, events and history important to their own communities.

These represent just a few examples of broadcasters’ commitment to understanding and serving the communities they cover. Whether celebrating a neighborhood festival or reporting on challenges facing families, local stations tell stories that might otherwise go uncovered.

The relationships broadcasters build with their communities are not limited to a single month. They are strengthened every day through trusted local journalism, public service and a commitment to keeping audiences informed. No other medium can replicate the deep, personal connections that local radio and television stations have built with the communities they serve.

Learn more about broadcasters’ work in your community at WeAreBroadcasters.com.