From Friday night lights to Sunday kickoffs and everything in between, sports are shared moments that bring families and communities together. Recently released data from the 2026 TVB Sports Survey confirms that fans want those moments to remain free and accessible on local television. Across every sport surveyed, viewers prefer broadcast over streaming.
Local broadcast stations are uniquely positioned to serve sports fans and their communities. Broadcast television delivers live games and sports coverage for free, ensuring that every household, regardless of income, can stay connected to the teams and moments that matter most.
With games increasingly scattered across subscription platforms, fans are being asked to navigate a fragmented and costly viewing experience. Viewers are looking for simple and reliable access to their favorite sports, including hometown games and marquee nationwide events.
As policymakers and leagues consider the future of sports distribution, this data offers a clear directive: ensure that live sports remain widely available on local broadcast television.
Because when the biggest moments happen, Americans should not have to search for them. They should be able to turn on their local station and be part of something bigger. Learn more about this issue and what you can do to help at nab.org/GameOn.
