The NBA’s new All-Star Game format delivered more than highlight-reel moments. Broadcast across NBC, Peacock and Telemundo, the game averaged 8.8 million viewers — an 87% jump from last year and the most-watched All-Star Game since 2011.
When marquee events return to free, local television, audiences respond. Families gather in living rooms, friends host watch parties and neighbors talk about the big plays the next morning. Local TV creates shared experiences that bring our communities together.
Local broadcast stations offer something irreplaceable: universal access. They are available with no subscriptions or paywalls, through a signal to every household with an antenna. That ensures that the biggest cultural and sporting moments are not reserved for those who can afford another monthly fee.
For decades, broadcasters have delivered the Super Bowl, the Olympics and other major sporting events free and over the air. The NBA’s ratings spike reinforces what we already know: consumers value choice, and when given the opportunity to watch on their local TV stations, they show up.
Learn more about the importance of keeping sports on local TV. Because when the lights shine brightest, America still turns to local television.
